{"id":4528,"date":"2023-01-06T15:56:46","date_gmt":"2023-01-06T15:56:46","guid":{"rendered":"https:\/\/durolabs.co\/?p=4528"},"modified":"2025-09-29T14:49:25","modified_gmt":"2025-09-29T14:49:25","slug":"new-product-introduction","status":"publish","type":"post","link":"https:\/\/durolabs.co\/blog\/new-product-introduction\/","title":{"rendered":"A guide to new product introduction and how to optimize the process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4528\" class=\"elementor elementor-4528\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497f001f posts-inner-container e-flex e-con-boxed e-con e-child\" data-id=\"497f001f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef89676 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"3ef89676\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Introducing a brand-new product to the market can be daunting. New product introduction (NPI) involves careful planning and collaboration across different teams, as well as continued customer feedback and iteration.<\/p><p>A well-defined and executed new product introduction process can ensure you get the right stakeholders involved early, improving collaboration and the all important <a href=\"https:\/\/www.durolabs.co\/blog\/time-to-market\/\">time to market<\/a>.<\/p><p>In this post, we\u2019ll explore the most important steps to follow when introducing a new product to the market. The article also covers how to overcome some of the common challenges in the new product introduction process.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2116a3 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"4a2116a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a new product introduction (NPI)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56eca086 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"56eca086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New product introduction is a multi-step strategy that helps you take a new product from an idea to market. It involves determining the feasibility of a new product as well as planning all the stages, from development and prototyping to manufacturing and <a href=\"https:\/\/durolabs.co\/blog\/commercialization\/\" target=\"_blank\" rel=\"noopener\">commercialization<\/a>. It\u2019s a fairly complicated process, but it\u2019s essential to make sure you bring a new product to market in the most optimal way. Without a solid new product introduction process in place you can lose market share or fail to get your product concept off the ground.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fba44e post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"7fba44e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is involved in a new product introduction?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c33fafd post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"1c33fafd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teamwork is essential for your new product introduction process. Stakeholders from different departments need to work together so that you can deliver a high-quality product that addresses a customer need while also being feasible to develop and manufacture. Consider including the following representatives:<\/p><ul><li><strong>A Project Manager<\/strong>\u00a0who will determine timelines and resources and ensure the project stays on track.<\/li><li><strong>A Product Manager<\/strong>\u00a0who will own the product roadmap,\u00a0<a href=\"https:\/\/www.durolabs.co\/blog\/product-development-strategy\/\" target=\"_blank\" rel=\"noopener\">product strategy<\/a>\u00a0as well as assess market viability through customer development and discovery.<\/li><li><strong>Sales and Finance<\/strong>\u00a0representatives who can help determine a product pricing strategy.<\/li><li><strong>Engineering Leads<\/strong>\u00a0who will be responsible for iterating the design of the product and making sure it meets requirements.<\/li><li><strong>A VP of Engineering or Manufacturing Operations Manager<\/strong>\u00a0who will have the authority and clearance to approve an important step of the process and help the project move forward smoothly.<\/li><li><strong>Contract Manufacturers<\/strong>\u00a0to determine their availability and timelines for manufacturing the final product.<\/li><li><strong>Customer Success Managers<\/strong>\u00a0who can help get the product in front of existing customers for feedback.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc644a post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"3fc644a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 steps in the new product introduction process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799ff67 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"799ff67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A typical new product introduction process has\u00a0<a href=\"https:\/\/www.durolabs.co\/blog\/2016-12-16-the-6-stages-of-a-successful-product-lifecycle\/\" target=\"_blank\" rel=\"noopener\">six important steps<\/a>. However, it is important to note before we go through the different steps that not all organizations will have the same NPI process. There may be unique factors that need to be addressed based on the type of project, allotted budget, proposed timeline, long-term and short-term business objectives, and the available resources. These steps should act as a guide for you to adapt to your specific business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447ef5d elementor-widget elementor-widget-heading\" data-id=\"447ef5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Ideation and product definition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc9ca0 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"4bc9ca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every new product starts with an idea. The first step of the new product introduction process is to take an idea with potential and create a team that can develop the idea. This team is responsible for identifying the resources needed for the product concept and sharing thoughts about its definition, uses, and purpose.<\/p><p>This is also the stage for defining team roles, project development costs, and conducting customer discovery interviews. It\u2019s important to get feedback from customers early and often to make sure the product will deliver value. Once these are in place, you can move forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33702bbd elementor-widget elementor-widget-heading\" data-id=\"33702bbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) Feasibility determination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202ba98d post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"202ba98d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is determining the project\u2019s feasibility: What does the process flow diagram for the new product look like? What will each stage of development look like? This stage normally has the most pitfalls, so a thorough evaluation is critical.<\/p><p>During this stage you also need to assess the design concept\u2019s manufacturability through a feasibility study. The NPI team can use the results to determine whether they should move forward with the design.<\/p><p>This is where adhering to Design for Excellence (DFX) Practices \u2014 like Design for Cost (DFC),\u00a0<a href=\"https:\/\/www.durolabs.co\/blog\/how-to-design-a-product-for-manufacturing\/\" target=\"_blank\" rel=\"noopener\">Design for Manufacturing (DFM)<\/a>, and Design for Quality (DFQ) \u2014 can help you reduce the occurrence of issues later in the process. If the product is deemed feasible, you can build a prototype.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea75f6b elementor-widget elementor-widget-heading\" data-id=\"ea75f6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Development and prototyping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e34a0cc post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"1e34a0cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is developing and\u00a0<a href=\"https:\/\/synectic.net\/everything-you-need-to-know-about-prototypes\/\" target=\"_blank\" rel=\"noopener\">prototyping<\/a>\u00a0the product. The Engineering team will typically create a working prototype of the product design so that you can test it with beta users and understand how to adapt the product.<\/p><p>You can also use this step to gather supply chain resources needed for the product by reviewing material forecasting and shipment times. After you perform a gate review and the team has evaluated the details of the manufacturing plan, you\u2019re ready for the next step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea96357 elementor-widget elementor-widget-heading\" data-id=\"ea96357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4) Pre-production and validation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67223ae3 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"67223ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Effective communication is critical during a new product introduction, both within teams and with external partners.<\/p><p class=\"p1\"><b>Internal communication<\/b> issues arise when cross-functional teams, such as procurement, sales, and engineering, struggle to align on schedules or ensure manufacturing teams have access to key design decisions, like Design for Manufacturing studies. When teams are distributed and lack a single source of truth, tracking development stages and design iterations becomes difficult. A <a href=\"https:\/\/durolabs.co\/blog\/plm-software\/\" target=\"_blank\" rel=\"noopener\">PLM platform<\/a> centralizes data, ensuring all team members work from the latest revisions and know when to move to the next production stage.<\/p><p class=\"p1\"><b>External communication<\/b> challenges occur between the organization and suppliers, contract manufacturers, or distributors. Miscommunications about design data or requirements can lead to costly errors. A PLM system keeps all external stakeholders aligned by providing access to the most up-to-date, approved designs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4043b elementor-widget elementor-widget-heading\" data-id=\"ec4043b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5) Manufacturing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315d511d post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"315d511d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The next step is the actual manufacturing of the product. This is where&nbsp;<a href=\"https:\/\/www.durolabs.co\/blog\/best-plm-software-for-netsuite\/\">Enterprise Resource Planning (ERP)<\/a> software or Manufacturing Execution Systems (MES) can be helpful to order parts and manage workflows and resources. You are now running a production line and introducing the new product to the market.&nbsp;<\/p><p>During this process, you\u2019ll also want to make sure you perform quality control testing during each production run or batch. This will help you avoid critical errors in manufacturing and production. After you\u2019ve run the manufacturing process and introduced the product to the market, you can start to evaluate your process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d2d962 elementor-widget elementor-widget-heading\" data-id=\"64d2d962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6) Evaluating results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ffb30ce post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"1ffb30ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Continuous improvement is an important part of any production. After 30 to 60 days, you can evaluate how well the NPI process went and if any steps stalled the product launch or were obfuscated due to confusion or miscommunication. This can set you up for success and make sure that your teams can prepare more effectively for the next round of production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26254a2 elementor-widget elementor-widget-image\" data-id=\"26254a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/success-story\/astroforge\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2.png\" class=\"attachment-full size-full wp-image-16240\" alt=\"AstroForge Case Study\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201775a4 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"201775a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges in the new product introduction process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30409809 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"30409809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because the new product introduction process is so complicated and requires many different stakeholders, there are challenges to overcome. Below, we\u2019ll highlight some common NPI challenges and provide guidance for overcoming them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636841e elementor-widget elementor-widget-heading\" data-id=\"636841e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Organizational challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619557fb post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"619557fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launching a new product is a big undertaking. You need to have all of your departments working together. Most new product launches will touch every department in your organization, from sales to accounting to engineering and beyond. For every product launch, the following things typically need to be coordinated and ready at the same time:<\/p><ul><li>Marketing assets, including collateral, product content, website copy, and social media presence<\/li><li>Market-facing sales materials that accurately reflects pricing and delivery<\/li><li>Sales training for direct and indirect sales<\/li><li>Customer support training<\/li><li>Product regulatory approval<\/li><li>Final packaged product in stock with inventory tracking<\/li><li>All the variant options that customers may choose from after launch<\/li><\/ul><p>\u00a0<\/p><p>It\u2019s important to remember that departments are semi-independent units, with their own schedules, priorities, resources, and budgets. So as you might imagine, it can be complicated to coordinate across marketing, sales, procurement, engineering and customer support to be ready for a single launch date.<\/p><p>When you use <a href=\"https:\/\/durolabs.co\/blog\/product-lifecycle-management\/\" target=\"_blank\" rel=\"noopener\">product lifecycle management<\/a> (PLM) software, you can bridge organizational gaps earlier in the process and ensure accuracy of the design. The more transparency there is regarding the new product launch \u2014 from requirements to customer feedback \u2014 the easier it is to align departments regarding their individual responsibilities, expectations, and timelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c619cf elementor-widget elementor-widget-image\" data-id=\"0c619cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/case-study\/gilmour-space-established-repeatable-processes-and-enhanced-collaboration-with-duro\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/dddd.gif\" class=\"attachment-full size-full wp-image-18003\" alt=\"PLM Software\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PLM software<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0ac82 elementor-widget elementor-widget-heading\" data-id=\"8b0ac82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communication challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458f968f post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"458f968f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internal and external communication challenges must be addressed during a new product introduction.<\/p><p><strong>Internal communication<\/strong> refers to communication between cross-functional teams within the organization. For example, the procurement, sales, and engineering teams might have challenges in setting achievable schedules or ensuring that manufacturing team members have access to design decisions that may have a major impact on the manufacturing process, like a Design for Manufacturing study.<\/p><p>When teams are distributed across locations and don\u2019t have access to a <a href=\"https:\/\/www.mulesoft.com\/resources\/esb\/what-is-single-source-of-truth-ssot#:~:text=A%20single%20source%20of%20truth%20(SSOT)%20is%20the%20practice%20of,via%20a%20single%20reference%20point.\" target=\"_blank\" rel=\"noopener\">single source of truth<\/a> about the product, it\u2019s hard to ensure everyone is on the same page about the stage of development or when to make design iterations.\u00a0<span style=\"text-align: var(--text-align);\">A PLM\u00a0<\/span><span style=\"text-align: var(--text-align);\">can help bring team members together and ensure that everyone knows the latest design revision and when a new product is ready to move to the next stage of the production process.\u00a0<\/span><\/p><p><strong>External communication<\/strong> challenges refer to the difficulties in communicating between the organization and outside suppliers and vendors. These might include parts suppliers, contract manufacturers or distributors, and retailers. Challenges can occur for a variety of reasons, such as when design data or requirements are miscommunicated. A PLM platform can help by ensuring external suppliers and manufacturers are all working from the most recent and approved designs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782229c elementor-widget elementor-widget-heading\" data-id=\"782229c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iteration challenges\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38503176 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"38503176\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Difficulties can arise when disparate teams are out of sync. For example, suppose the mechanical engineering team and an electrical engineering team aren\u2019t working together or communicating well during the design development phase. In that case, they might not have the same goals or ideas about how to address issues. They might also be working from different sets of requirements, which can further complicate the product launch process. PLM software keeps everyone on the same page can eliminate these misalignments and reduce friction between teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dba657 elementor-widget elementor-widget-heading\" data-id=\"6dba657\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Legal and compliance challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6058bb post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"3d6058bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are often different sets of regulations by country or industry, which if not followed could put your business at risk of non-compliance.\u00a0Obtaining certifications and establishing compliance is key for avoiding delays and ensuring that the product launch goes smoothly. For example, earning Federal Communications Channel (FCC) and Conformit\u00e9 Europ\u00e9enne (CE) certifications for consumer electronics, or establishing\u00a0<a href=\"https:\/\/www.durolabs.co\/blog\/itar-compliance-checklist\/\">International Traffic in Arms Regulations (ITAR) compliance<\/a>\u00a0for aerospace and defense companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e8b42 elementor-widget elementor-widget-image\" data-id=\"54e8b42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/request-demo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/ITAR-banner-1-1.png\" class=\"attachment-full size-full wp-image-13450\" alt=\"ITAR Compliance\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/ITAR-banner-1-1.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/ITAR-banner-1-1-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/ITAR-banner-1-1-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb876eb post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"eb876eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of the new product introduction process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3775ef post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"6e3775ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many benefits of having a predefined new product introduction process and clearly defined roles prior to getting started, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a94d6d elementor-widget elementor-widget-heading\" data-id=\"8a94d6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fast time to market\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29da1b80 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"29da1b80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Speed to market is an important factor of a new product launch. You want to make sure you claim the market space before competitors. Avoiding slowdowns and delays in your go-to-market approach is key to success. A well-defined new product introduction process ensures that there are no major delays in the process before getting the new product out to the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a824332 elementor-widget elementor-widget-heading\" data-id=\"a824332\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lower costs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e28307 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"6e28307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delays and wasted materials can significantly add to your operational costs. A well-organized NPI process can help you avoid wasting time on unnecessary prototypes and constant redesigns. In addition, having a PLM platform in place to help track and monitor communication between teams can also help reduce the waste and high costs that can occur without a centralized bill of materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4451dec elementor-widget elementor-widget-image\" data-id=\"4451dec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/case-study\/gilmour-space-established-repeatable-processes-and-enhanced-collaboration-with-duro\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/01\/Homepage-Bubble-Animation-copy-2.gif\" class=\"attachment-full size-full wp-image-18362\" alt=\"PLM software\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PLM software<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473ef02 elementor-widget elementor-widget-heading\" data-id=\"473ef02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enhanced product quality\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dd551 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"06dd551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every company wants to produce high-quality products, but a sloppy new product introduction process can lead to design flaws and product quality issues. When multiple team members are looking at a product, but they aren\u2019t communicating well, they can miss things or make mistakes that go unnoticed until it\u2019s too late, leading to quality issues that are difficult and costly to correct once a product is in market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a0efc elementor-widget elementor-widget-heading\" data-id=\"c1a0efc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increased manufacturing efficiency\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19bc86 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"e19bc86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your NPI process can help you avoid manufacturing inefficiencies and create a smoother product development and design process. A PLM software tool may also help increase\u00a0<a href=\"https:\/\/www.durolabs.co\/blog\/5-ways-cloud-plm-takes-the-hard-out-of-hardware-development\/\" target=\"_blank\" rel=\"noopener\">collaborative product development<\/a>\u00a0and make the manufacturing process easier to scale and grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1359a2b post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"1359a2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Streamlining new product introduction with PLM\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084de12 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"084de12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product lifecycle management software makes it much easier to optimize a new product launch process and create a stronger strategy for product development.<\/p><p>Duro makes it easier for businesses to launch new products and build a bridge between design engineers and procurement and operations teams earlier in the process. Engineers can sync data from computer-aided design (CAD) tools and begin constructing complete bills of materials so that preparations for prototyping and, eventually, mass manufacturing can start sooner.<\/p><p>Duro provides transparency to any user with access to its PLM to see a product\u2019s status, including relevant documentation and supplier-sourced content. This can reduce miscommunication and operational inefficiencies across teams that often plague the new product launch process. <span style=\"text-align: var(--text-align);\">If you need to <strong>accelerate your<\/strong> <strong>new product development process, <\/strong><\/span><a style=\"text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/durolabs.co\/blog\/new-product-development\/\" target=\"_blank\" rel=\"noopener\">check out our guide<\/a><span style=\"text-align: var(--text-align);\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a89c3 elementor-widget elementor-widget-image\" data-id=\"13a89c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/success-story\/gilmour-space\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1.png\" class=\"attachment-full size-full wp-image-15323\" alt=\"Gilmour Space Case Study\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introducing a brand-new product to the market can be daunting. New product introduction (NPI) involves careful planning and collaboration across different teams, as well as continued customer feedback and iteration. A well-defined and executed new product introduction process can ensure you get the right stakeholders involved early, improving collaboration and the all important time to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"A guide to new product introduction and how to optimize the process","_seopress_titles_desc":"A well-defined new product introduction process ensures that the right stakeholders are involved early. See these important steps and key challenges.","_seopress_robots_index":"","footnotes":""},"categories":[93],"tags":[],"resource-tag":[79],"class_list":["post-4528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","resource-tag-hardware-engineering"],"acf":[],"_links":{"self":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/4528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/comments?post=4528"}],"version-history":[{"count":100,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/4528\/revisions"}],"predecessor-version":[{"id":21613,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/4528\/revisions\/21613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media\/4529"}],"wp:attachment":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media?parent=4528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/categories?post=4528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/tags?post=4528"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/resource-tag?post=4528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}