{"id":21260,"date":"2025-08-19T15:40:36","date_gmt":"2025-08-19T15:40:36","guid":{"rendered":"https:\/\/durolabs.co\/?p=21260"},"modified":"2025-08-20T14:46:05","modified_gmt":"2025-08-20T14:46:05","slug":"why-we-rebuilt","status":"publish","type":"post","link":"https:\/\/durolabs.co\/blog\/why-we-rebuilt\/","title":{"rendered":"Why we Scrapped a Working PLM and Rebuilt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21260\" class=\"elementor elementor-21260\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da32c20 posts-inner-container e-flex e-con-boxed e-con e-child\" data-id=\"6da32c20\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4037a501 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"4037a501\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proven PLM to a Bold Reset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1804b867 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"1804b867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p class=\"p1\"><strong>Founded in 2017,<\/strong> Duro\u2019s first platform gave hardware startups and NPI teams a modern alternative to rigid, legacy PLM tools.<\/p><\/li><li><p class=\"p1\">Companies in aerospace, robotics, and industrial sectors saw the value: accelerating launches, improving traceability, and managing supply chains.<\/p><\/li><li><p class=\"p1\">As these customers and their markets moved faster, a bigger leap was needed\u2014Duro shelved years of trusted work to rebuild from the ground up.<\/p><\/li><li><p class=\"p1\"><strong>Rebuilt in 2025<\/strong>, <a href=\"https:\/\/durolabs.co\/product-lifecycle-management\/\" target=\"_blank\" rel=\"noopener\"><em>Duro Design<\/em><\/a> is the first AI-native PLM, API-first and fully programmable, built for the speed and complexity of modern hardware development.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224a4a3 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"224a4a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch  \u2014 Why We Rebuilt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d82a1 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"86d82a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Scrapping a working product wasn\u2019t easy\u2014but it was necessary. In two minutes, CEO <a href=\"https:\/\/www.linkedin.com\/in\/michaelgcorr\/\" target=\"_blank\" rel=\"noopener\">Michael Corr<\/a> explains why Duro spent six months rebuilding, and why going AI-native was the only way to meet the speed and complexity of modern hardware development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4596b elementor-widget elementor-widget-video\" data-id=\"4b4596b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CMePrncG35w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e79db post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"b8e79db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inside Duro Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56993a8f post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"56993a8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Duro Design brings a native digital thread and AI-powered intelligence across every workflow. <span class=\"s1\">Using 3D views and AI-driven insights, engineers can keep data accurate and instantly accessible, from the earliest design stages through production.<\/span> With <a href=\"https:\/\/durolabs.co\/blog\/natural-language-search\/\" target=\"_blank\" rel=\"noopener\">natural language search<\/a>, <a href=\"https:\/\/durolabs.co\/blog\/natural-language-search\/\" target=\"_blank\" rel=\"noopener\">change order analysis<\/a>, automated BOM optimization, and programmable APIs, engineering teams gain full visibility from design through production.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a758c68 elementor-widget elementor-widget-image\" data-id=\"a758c68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.durolabs.co\/request-demo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1725\" height=\"1080\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/07\/video-2.gif\" class=\"attachment-full size-full wp-image-20703\" alt=\"AI in PLM\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Duro Design 3D View<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b395f post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"13b395f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Duro Design isn\u2019t just an update\u2014it\u2019s a foundation for modern manufacturing. Built with direct input from aerospace, robotics, and industrial automation industries, as well as a wide <a href=\"https:\/\/durolabs.co\/press\/partner-program\/\" target=\"_blank\" rel=\"noopener\">partner ecosystem<\/a>, this enhanced PLM solution sets a long awaited new standard for hardware engineering.<\/p><p class=\"p1\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616743eb elementor-widget elementor-widget-image\" data-id=\"616743eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.durolabs.co\/request-demo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme.png\" class=\"attachment-full size-full wp-image-20072\" alt=\"AI in PLM\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Proven PLM to a Bold Reset Founded in 2017, Duro\u2019s first platform gave hardware startups and NPI teams a modern alternative to rigid, legacy PLM tools. Companies in aerospace, robotics, and industrial sectors saw the value: accelerating launches, improving traceability, and managing supply chains. As these customers and their markets moved faster, a bigger leap [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Why We Scrapped a Working PLM and Rebuilt","_seopress_titles_desc":"Duro spent six months rebuilding to create the first AI-native PLM platform built for the speed and complexity of modern hardware development.","_seopress_robots_index":"","footnotes":""},"categories":[93],"tags":[],"resource-tag":[77],"class_list":["post-21260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","resource-tag-plm"],"acf":[],"_links":{"self":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/21260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/comments?post=21260"}],"version-history":[{"count":51,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/21260\/revisions"}],"predecessor-version":[{"id":21325,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/21260\/revisions\/21325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media\/19788"}],"wp:attachment":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media?parent=21260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/categories?post=21260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/tags?post=21260"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/resource-tag?post=21260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}