{"id":20442,"date":"2025-06-16T17:25:46","date_gmt":"2025-06-16T17:25:46","guid":{"rendered":"https:\/\/durolabs.co\/?post_type=press&#038;p=20442"},"modified":"2025-09-18T13:19:23","modified_gmt":"2025-09-18T13:19:23","slug":"duro-unveils-duro-design","status":"publish","type":"press","link":"https:\/\/durolabs.co\/press\/duro-unveils-duro-design\/","title":{"rendered":"Duro Unveils Duro Design, the First AI-Native PLM for Modern Hardware Engineering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20442\" class=\"elementor elementor-20442\" data-elementor-post-type=\"press\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1903972c posts-inner-container e-con-full e-flex e-con e-child\" data-id=\"1903972c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dd3929 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"61dd3929\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/duro-unveils-duro-design-the-first-ai-native-plm-for-modern-hardware-engineering-302479918.html\" target=\"_blank\" rel=\"noopener\">View Release<\/a><\/p><p>Los Angeles \u2013 PR Newswire \u2013 Tuesday, June 16, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a38b06 elementor-widget elementor-widget-image\" data-id=\"5a38b06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"239\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2022\/02\/285464-1-m.jpg\" class=\"attachment-full size-full wp-image-9805\" alt=\"\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2022\/02\/285464-1-m.jpg 240w, https:\/\/durolabs.co\/wp-content\/uploads\/2022\/02\/285464-1-m-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595a90f elementor-widget elementor-widget-heading\" data-id=\"595a90f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introducing Duro Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74922584 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"74922584\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Built in close collaboration with customers, Duro Design delivers enterprise-grade PLM at startup speed\u2014empowering engineers and manufacturers with a unified digital thread.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e413a2 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"7e413a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>LOS ANGELES, June 17, 2025\u2014<\/b><span style=\"font-weight: 400;\">Duro<\/span><span style=\"font-weight: 400;\">, a leading PLM platform for hardware engineering, <\/span><span style=\"font-weight: 400;\">today relaunched its product as <strong><a href=\"https:\/\/durolabs.co\/product-lifecycle-management\/\" target=\"_blank\" rel=\"noopener\">Duro Design<\/a><\/strong>, a cloud- and AI-native PLM rebuilt from the ground up to help manufacturers launch products up to three times faster.<\/span><\/p><p><span style=\"font-weight: 400;\">The PLM space is projected to be a <\/span><a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/product-life-cycle-management-market-100370\"><span style=\"font-weight: 400;\">$46 billion market by 2032<\/span><\/a><b>,<\/b><span style=\"font-weight: 400;\"> but remains dominated by legacy tools built in the 1980s\u2014rigid, difficult to adopt, and poorly suited for modern workflows. Building hardware is still unnecessarily difficult: data is siloed, tools don\u2019t talk to each other, and time-to-value can take months or even years. These outdated systems often require expensive consultants, creating friction across teams instead of enabling speed and collaboration.<\/span><\/p><p><span style=\"font-weight: 400;\">Today\u2019s hardware engineers, well-versed in agile workflows, expect PLM tools to be flexible, user-friendly, and as connected as the software they use daily. AI is no longer a nice-to-have\u2014it\u2019s table stakes for enterprise SaaS, boosting productivity and streamlining the user experience (UX). Just as GitHub redefined how developers build software, Duro is redefining product lifecycle management for hardware.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cToday\u2019s companies need solutions beyond data storage to enhance decision-making, streamline supply chain management, and accelerate innovation,\u201d said <\/span><a href=\"https:\/\/durolabs.co\/press\/jon-stevenson-joins-duro\/\"><span style=\"font-weight: 400;\">Jon Stevenson<\/span><\/a><span style=\"font-weight: 400;\">, Former GrabCAD VP and Duro Board Member. \u201cDuro is delivering an AI-native PLM that is accessible and helps manufacturers optimize every stage of the product lifecycle\u2014from concept to production.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e531e29 elementor-widget elementor-widget-heading\" data-id=\"e531e29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Standard for Hardware Engineering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c068bef post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"c068bef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Duro Design connects design, supply chain, and manufacturing data through a unified digital thread. Built from customer and industry feedback, the platform replaces rigid, legacy PLMs with a cloud- and AI-native system that\u2019s fast to deploy, easy to configure<\/span><span style=\"font-weight: 400;\">, and avoids vendor lock-in.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cControlling the digital thread is the next competitive advantage in manufacturing,\u201d said <\/span><a href=\"https:\/\/www.linkedin.com\/in\/michaelgcorr\/\"><span style=\"font-weight: 400;\">Michael Corr<\/span><\/a><span style=\"font-weight: 400;\">, CEO and co-founder of Duro. \u201cWith Duro Design, we\u2019re helping hardware teams move beyond legacy tools by unifying design, sourcing, and manufacturing in one AI-native platform.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd099a e-flex e-con-boxed e-con e-parent\" data-id=\"7cd099a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19418ac elementor-widget elementor-widget-video\" data-id=\"19418ac\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CMePrncG35w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e8531 elementor-widget elementor-widget-heading\" data-id=\"d1e8531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Capabilities of Duro Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595cb8c post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"595cb8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner wysiwyg\" data-v-3ef3205d=\"\">\n<ul>\n<li aria-level=\"1\"><b>Enterprise-grade functionality with an intuitive UX: <\/b><span style=\"font-weight: 400;\">Duro empowers users to find what they need quickly without clicking through dozens of menus. Teams want to use PLM now because they can log in, log out, and get back to work designing hardware<\/span><b>.<\/b><\/li>\n<\/ul><div><b><br><\/b><\/div>\n<ul>\n<li aria-level=\"1\"><b>Built-in AI for validations, impact analysis, metadata, and sourcing: <\/b><span style=\"font-weight: 400;\">Increases accuracy, accelerates design, and reduces costs by surfacing sourcing data directly to engineers.<\/span><\/li>\n<\/ul><div><br><\/div>\n<ul>\n<li aria-level=\"1\"><b>Multi-level <\/b><b>configurability via UI wizards, YAML editor, or GraphQL API:<\/b> <span style=\"font-weight: 400;\">No consultants required. Users can configure part number schemes, change management workflows, custom fields, and validations using clicks or code.<\/span><\/li>\n<\/ul><div><br><\/div>\n<ul>\n<li aria-level=\"1\"><b>Additional out-of-the-box features:<\/b><\/li>\n<\/ul>\n<div><b><br><\/b><\/div>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">CAD plugins for<\/span> <a href=\"https:\/\/durolabs.co\/altium-365\/\"><b>Altium 365<\/b><\/a><b>, <\/b><a href=\"https:\/\/durolabs.co\/solidworks\/\"><b>SolidWorks<\/b><\/a><b>, <\/b><a href=\"https:\/\/durolabs.co\/onshape\/\"><b>Onshape<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">and<\/span> <a href=\"https:\/\/durolabs.co\/siemens-nx\/\"><b>NX<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Best practice new product introduction (NPI) workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Extendable change order and change request workflows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span>Integrations with <\/span><a href=\"https:\/\/durolabs.co\/oracle-netsuite\/\"><b>Netsuite<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.sap.com\/index.html\"><b>SAP<\/b><\/a><b>, <\/b><a href=\"https:\/\/durolabs.co\/first-resonance\/\"><b>ION<\/b><\/a><b>, <\/b><a href=\"https:\/\/www.epsilon3.io\/\"><b>Epsilon3,<\/b><\/a> <a href=\"https:\/\/boltline.com\/\"><b>Boltline<\/b><\/a><b>, <\/b><span>and more.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bb842 elementor-widget elementor-widget-heading\" data-id=\"f8bb842\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Duro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea418d post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"9ea418d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner wysiwyg\" data-v-3ef3205d=\"\"><p class=\"p1\"><span style=\"font-weight: 400;\">Founded by industry veterans <\/span><a href=\"https:\/\/www.linkedin.com\/in\/michaelgcorr\/\"><span style=\"font-weight: 400;\">Michael Corr<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/kellan-o-connor-1203203\/\"><span style=\"font-weight: 400;\">Kellan O\u2019Connor<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/durolabs.co\/product-lifecycle-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Duro<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"_wp_link_placeholder\"> Design<\/a> is a cloud and AI-Native PLM platform built for modern hardware companies to bring products to market three times faster. Duro streamlines integration with best-in-class CAD, ERP, and MES tools with instant onboarding, an industry-leading UI, and API-first architecture.\u00a0 Duro is trusted by global hardware leaders across aerospace, robotics, and industrial automation\u2014with co-founder Kellan O\u2019Connor having helped design the Falcon 9 booster engines at SpaceX.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f653951 elementor-widget elementor-widget-image\" data-id=\"f653951\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/request-demo\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme.png\" class=\"attachment-full size-full wp-image-20072\" alt=\"AI in PLM\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2025\/04\/Intuitive-PLM-product-innovation-theme-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":20394,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Duro Launches Duro Design PLM","_seopress_titles_desc":"Duro Design delivers enterprise-grade PLM at startup speed, empowering engineers and manufacturers with a unified digital thread.","_seopress_robots_index":""},"press-tag":[89,91],"class_list":["post-20442","press","type-press","status-publish","has-post-thumbnail","hentry","press-tag-announcements","press-tag-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/press\/20442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/types\/press"}],"version-history":[{"count":36,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/press\/20442\/revisions"}],"predecessor-version":[{"id":21579,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/press\/20442\/revisions\/21579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media\/20394"}],"wp:attachment":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media?parent=20442"}],"wp:term":[{"taxonomy":"press-tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/press-tag?post=20442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}