{"id":20260,"date":"2025-05-14T17:19:08","date_gmt":"2025-05-14T17:19:08","guid":{"rendered":"https:\/\/durolabs.co\/?post_type=press&p=20260"},"modified":"2025-05-15T14:07:26","modified_gmt":"2025-05-15T14:07:26","slug":"partner-program","status":"publish","type":"press","link":"https:\/\/durolabs.co\/press\/partner-program\/","title":{"rendered":"Duro Launches Partner Program To Deliver Complete Hardware Digital Thread"},"content":{"rendered":"\t\t
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View Release<\/a><\/p>

Los Angeles \u2013 PR Newswire<\/a> \u2013 Wednesday, May 14, 2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Duro Partner Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Duro<\/span>, a leading PLM platform for hardware engineering, today announced its technology partner program and initial members. The partner ecosystem Duro has and continues to build enables its customers to create a complete digital thread for their products, from initial design all the way through manufacturing, maintenance, service, and retirement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cOur partner program reflects how the Duro platform itself is built \u2014 flexible, connected, and ready out-of-the-box,\u201d said <\/span>Michael Corr, CEO of Duro<\/b>. \u201cOur collaborative model helps customers avoid vendor lock-in, eliminate information silos, and create a digital thread that supports agile product development and faster delivery.\u201d<\/span><\/p>

The evolving hardware landscape has led companies to demand a PLM that integrates easily with other key systems. Information silos\u2014where departments operate in isolation without shared data\u2014create manual work, slow collaboration, and hinder traceability. This leads to delayed or missed product launches, especially in highly regulated industries like aerospace, defense, and medical hardware.<\/span><\/p>

\u201cTulip\u2019s mission to bring visibility and adaptability to frontline operations aligns with Duro\u2019s vision for connected product development,\u201d said <\/span>Natalia Gutierrez, Ecosystem Product Marketing Manager<\/b> at <\/span>Tulip<\/span><\/a>. Together, we\u2019re enabling manufacturers to bridge the gap between design and production, transforming how product data is consumed on the shop floor. By connecting engineering and operations in real time, we\u2019re helping teams move faster, reduce errors, and bring better products to market.\u201d <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New Standard for Hardware Engineering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unlike legacy PLMs that restrict partner access, Duro makes integrations more visible, easier to adopt, and supported with customer-facing materials. Its open GraphQL API allows third parties to build custom integrations that deliver added value. This flexibility has earned Duro the nickname \u201cThe Programmer\u2019s PLM.\u201d The result is faster onboarding, quicker time to value, and better information flow across teams\u2014breaking down silos and enabling a holistic product view.<\/span><\/p>

Duro helps its partners drive demand, not just make technical connections. The program also provides partners with joint co-marketing and go-to-market support, including co-branded webinars and thought leadership content, video production (in-person and virtual), social and email cross-promotion, shared customer success stories, and website presence and backlinking.<\/span><\/p>

\u201cFirst Resonance helps manufacturers move faster by connecting real-time data across engineering and operations,\u201d said <\/span>Karan Talati, CEO & Co-Founder<\/b> at <\/span>First Resonance<\/span><\/a>. \u201cIntegrating ION with Duro PLM bridges the gap between product design and factory workflows, creating a powerful feedback loop that enables faster iterations, fewer errors, and greater agility. We\u2019re proud to partner with Duro to modernize the end-to-end manufacturing stack.\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Duro\u2019s Partner Ecosystem Members<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With more to be announced, the current members of Duro\u2019s partner ecosystem include:<\/span><\/p>