{"id":15649,"date":"2024-08-29T18:03:23","date_gmt":"2024-08-29T18:03:23","guid":{"rendered":"https:\/\/durolabs.co\/?p=15649"},"modified":"2024-12-16T19:55:21","modified_gmt":"2024-12-16T19:55:21","slug":"raise-money-in-hardware","status":"publish","type":"post","link":"https:\/\/durolabs.co\/blog\/raise-money-in-hardware\/","title":{"rendered":"How to Raise Money in Hardware"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15649\" class=\"elementor elementor-15649\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb3ccca posts-inner-container e-flex e-con-boxed e-con e-child\" data-id=\"3cb3ccca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ef0114 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"78ef0114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hardware startups often need to raise significantly more equity across the same number of funding rounds than software companies. This difference, which can be <\/span><span style=\"font-weight: 400;\">between <a href=\"https:\/\/www.linkedin.com\/pulse\/early-stage-hardware-investing-5x-less-competitive-than-abrahamson\/\" target=\"_blank\" rel=\"noopener\">20% and 50% more<\/a><\/span><span style=\"font-weight: 400;\">, proves why it&#8217;s important to secure enough funding before getting too deep into product development.<\/span><\/p><p><span style=\"font-weight: 400;\">As we enter the <\/span><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-are-industry-4-0-the-fourth-industrial-revolution-and-4ir\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fourth Industrial Revolution<\/span><\/a>\u00a0(4IR)<span style=\"font-weight: 400;\">, where technologies like IoT, AI, and robotics are reshaping manufacturing, hardware startups face hurdles from substantial capital needs to longer development timelines to market uncertainty.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This guide will provide practical strategies to help you overcome these hurdles, align your business with current industry trends, turn your hardware ideas into market-ready products, and secure the funding you need.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fbe22f post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"40fbe22f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common challenges in hardware fundraising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21137ac post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"21137ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Raising capital presents <a href=\"https:\/\/nextbigthing.ag\/blog\/hardware-startup-survival-strategies-tackling-the-top-10-pitfalls\/\" target=\"_blank\" rel=\"noopener\">unique challenges<\/a> for hardware startups. Hardware companies<\/span><span style=\"font-weight: 400;\"> need substantial <a href=\"https:\/\/chandr3w.medium.com\/raising-venture-capital-for-hardware-the-pre-fundraising-checklist-1-3-d83e70459269\" target=\"_blank\" rel=\"noopener\">upfront investment<\/a><\/span><span style=\"font-weight: 400;\">\u00a0to cover the costs of materials, shipping, and manufacturing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are <\/span><span style=\"font-weight: 400;\">some of the biggest roadblocks<\/span><span style=\"font-weight: 400;\"> to hardware fundraising:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Substantial Capital Needs<\/b><span style=\"font-weight: 400;\">: Hardware startups require large upfront investments for <a href=\"https:\/\/durolabs.co\/blog\/hardware-development-lifecycle\/\" target=\"_blank\" rel=\"noopener\">product <\/a><\/span><span style=\"font-weight: 400;\"><a href=\"_wp_link_placeholder\">development<\/a>, prototyping, and production<\/span><span style=\"font-weight: 400;\">, as well as potential warehouse and laboratory space, making it harder to secure funding. Plus, scaling production and operations can be costly.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Prolonged Development Timelines<\/b><span style=\"font-weight: 400;\">: Developing hardware is a lengthy process involving prototyping, testing, and regulatory compliance, often leading to delays.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Supply Chain Complexities<\/b><span style=\"font-weight: 400;\">: Finding a stable, cost-effective, and reliable supply chain is difficult to establish due to the instability of today\u2019s geopolitics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Investment Preferences<\/b><span style=\"font-weight: 400;\">: Investors often favor software startups due to perceived lower risk and faster returns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><b>Exit Strategy Challenges<\/b><span style=\"font-weight: 400;\">: Defining clear exit strategies in the hardware industry can be tricky due to market unpredictability and differing stakeholder expectations.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If hardware leaders can take the time to understand these hurdles, it will help them accelerate the fundraising process. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca71ad8 elementor-widget elementor-widget-image\" data-id=\"ca71ad8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/case-study\/gilmour-space\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1.png\" class=\"attachment-full size-full wp-image-15323\" alt=\"Gilmour Space Case Study\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Gilmour-updated-banner-1-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2a4bd post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"dd2a4bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to prepare for funding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590bc73f elementor-widget elementor-widget-heading\" data-id=\"590bc73f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Drafting your business plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a349f02 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"a349f02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To create <\/span><span style=\"font-weight: 400;\">an <\/span><a href=\"https:\/\/www.forbes.com\/advisor\/business\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">effective <\/span><span style=\"font-weight: 400;\">business<\/span><span style=\"font-weight: 400;\"> plan<\/span><\/a><span style=\"font-weight: 400;\">, start with a clear executive summary that outlines your company\u2019s mission, the products or services you offer, and the market you\u2019re targeting. This summary should provide a concise snapshot of your business, capturing the key points that will engage potential investors. Next, the company description should include details like your business structure, key team members, and company history.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although this goes without saying, conduct thorough market research to demonstrate your understanding of the market climate and clearly state your short-term and long-term goals. Then, outline your financial plans, including budgets and spending projections, along with trackable milestones and details for scaling the company. This approach will help potential investors understand your business and its potential.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db3894b elementor-widget elementor-widget-heading\" data-id=\"db3894b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Developing a prototype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ee44d post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"c9ee44d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating a prototype<\/span><span style=\"font-weight: 400;\"> shows what the product can do and its viability. Investors are more likely to be on board when they can see and test a working model. To develop a prototype, you and your team must complete the first three steps of the <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/durolabs.co\/blog\/new-product-introduction\/\" target=\"_blank\" rel=\"noopener\">New Product Introduction<\/a> (NPI) process<\/span><span style=\"font-weight: 400;\">. This starts with ideation and writing a product definition, followed by feasibility determination, and then development. Perfecting your prototype requires thorough testing and may require several rounds of adjustments.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This demonstrates that the hardware works and that the company can turn an idea into reality. Alpha and beta testing identify design issues and improvements, helping investors recognize the product&#8217;s market potential. Because hardware startups often require more capital and carry higher risks than software startups, a successful prototype significantly boosts investor confidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9684aff elementor-widget elementor-widget-heading\" data-id=\"9684aff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Assembling a resilient team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e940e16 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"e940e16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a strong team is equally important. Key roles include a Project Manager for timelines, a Product Manager for strategy and market viability, Sales and Finance for pricing, Engineering Leads for design, a VP of Engineering for approvals, Contract Manufacturers for production timelines, and Customer Success Managers for customer feedback.\u00a0 A team that works well together and has clear leadership signals to investors that the company is capable of bringing the product to market successfully. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b08785 elementor-widget elementor-widget-image\" data-id=\"26b08785\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/success-story\/astroforge\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2.png\" class=\"attachment-full size-full wp-image-16240\" alt=\"AstroForge Case Study\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/06\/AstroForge-CTA-2-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f7c0e post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"c2f7c0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to identify the best funding sources <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ef3be post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"12ef3be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Securing funding for your hardware startup often begins with bootstrapping\u2014using personal savings and reinvesting early revenues. This approach gives you full control over business decisions without external influence. However, it comes with limited resources, which can slow down growth.<\/span><\/p><p><span style=\"font-weight: 400;\">As our CEO, Michael Corr, shared at a Hardware Meetup in LA focused on fundraising, in the early years of <\/span><span style=\"font-weight: 400;\">Duro<\/span><span style=\"font-weight: 400;\">, every dollar was carefully managed. While bootstrapping can keep your company afloat initially, it may not provide enough capital to seize bigger opportunities. During this time, you might need to rely on support from friends and family and be prepared for 12 to 18 months without a paycheck.<\/span><\/p><p><span style=\"font-weight: 400;\">As your business grows, transitioning to external funding becomes necessary. Finding angel investors and venture capitalists focused on hard tech is key. Although investors do not typically understand the hardware industry and are willing to take risks, there are specialist funds that focus on hardware startups, such as <\/span><a href=\"https:\/\/eclipse.vc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eclipse<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.hcvc.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HCVC<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.luxcapital.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lux Capital<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/hax.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HAX<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.conduitventurelabs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conduit Venture Labs<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bonfirevc.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bonfire Ventures<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.riot.vc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Riot Ventures<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To attract them, focus on networking, building relationships, and crafting a pitch that aligns with their interests. Consider newer financing options like a SAFE (Simple Agreement for Future Equity), which offers a simpler alternative to traditional equity or debt financing.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.manufacturinghub.io\/finance-and-feasibility\/how-to-finance-your-hardware-startup-based-on-growth-stage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Manufacturing Hub<\/span><\/a><span style=\"font-weight: 400;\"> identifies some of the best funding avenues, from grants from the Department of Energy (DOE) to the tech-scouting units of big corporations. Although finding the right investors can sometimes feel neverending, persistence and a targeted pitch can help secure the funding you need for the next phase of your company\u2019s development.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac9618 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"3ac9618\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting and delivering your pitch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b9750 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"e0b9750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A pitch deck is a short presentation that entrepreneurs use to show potential investors or clients what their business is all about. It covers the main details, like what the business does, its goals, and how it plans to succeed. The <\/span><a href=\"https:\/\/mailchimp.com\/resources\/what-is-pitch-deck\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">purpose of a pitch deck<\/span><\/a><span style=\"font-weight: 400;\"> is to grab attention and start a conversation, making it an important tool for getting funding or partnerships. When writing a pitch deck, hardware startups should focus on proving that their product is ready for the market and scalable, especially since VCs are placing a premium on profitability over growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc74f7 elementor-widget elementor-widget-image\" data-id=\"9fc74f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/ebook\/the-plm-buyers-handbook\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-scaled.jpg\" class=\"attachment-full size-full wp-image-15709\" alt=\"\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-scaled.jpg 2560w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-300x169.jpg 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-1024x576.jpg 1024w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-768x432.jpg 768w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-1536x864.jpg 1536w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Pitch-fundraising-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pitch deck is an important fundraising tool<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22362b2 elementor-widget elementor-widget-heading\" data-id=\"22362b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Problem statement + solution + market opportunity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf73ccc post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"cf73ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Begin with a problem statement that clearly communicates the issue your hardware addresses and the scale of that problem. Follow this with a solution overview showing how your product solves that pain point and can be expanded in the future. Prove that there\u2019s a market opportunity for your product by presenting data on market size, growth potential, and relevant trends. This will help them see how your company plans to generate revenue. Then, provide detailed financial projections and a clear plan for using the funds.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8ae44 elementor-widget elementor-widget-heading\" data-id=\"0d8ae44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Show, don\u2019t tell<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-499dd35 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"499dd35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Storytelling plays a big role in making your pitch resonate with investors, who expect tangible proof of customer demand and market validation. Rather than relying on pilots or letters of intent, hardware startups need to be able to present solid commitments from customers with brand recognition, ideally through long-term contracts that validate the product&#8217;s value in real-world applications.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your company\u2019s story should appeal to investors and convey your personal dedication and commitment to solving the problem your product addresses.\u00a0<\/span><span style=\"text-align: var(--text-align);\">Investors are often drawn to founders deeply passionate about their mission beyond just business interests. <\/span><\/p><p><span style=\"text-align: var(--text-align);\">If possible, incorporate customer testimonials or case studies to provide concrete evidence of your product&#8217;s impact (e.g., <\/span><i style=\"text-align: var(--text-align);\">\u201cThis customer gave this glowing report about our product<\/i><span style=\"text-align: var(--text-align);\">\u201d). <\/span><span style=\"text-align: var(--text-align);\">This will make your pitch more persuasive and grounded.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eee347 elementor-widget elementor-widget-heading\" data-id=\"2eee347\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to handle questions and feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4527bd8 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"4527bd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Practice your pitch until you can confidently deliver it, but remain ready to adjust your presentation based on the audience and their feedback. Different investors may focus on different aspects of your pitch, and being able to pivot to address their concerns can improve your chances of winning them over.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">View every question as an opportunity to clarify your vision and demonstrate your expertise. Rather than being defensive, embrace feedback as a chance to refine your approach and show that you\u2019re passionate about your product and also adaptable and strategic in your thinking.<\/span><\/p><p><span style=\"font-weight: 400;\">When prepping for investor questions, be ready to answer <\/span><a href=\"https:\/\/medium.com\/startup-grind\/3-ways-for-hardware-startups-to-nail-the-pitch-3e0cfd6a704e\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">two common questions<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li aria-level=\"1\"><b>\u201cWhy should I buy and use your connected device when I already have an app or a functional, non-connected solution?\u201d<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>\u201c<\/b><b>How is your product 10x better than the existing options?<\/b><b>\u201d<\/b><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Demonstrate <strong><span style=\"text-decoration: underline;\">how your product solves a problem<\/span><\/strong> and keep your solution simple. Whittle down your pitch to just the core goals and purpose. Avoid technical jargon and use visuals to keep it memorable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3793382 elementor-widget elementor-widget-image\" data-id=\"3793382\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/case-study\/rapid-robotics\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Rapid-new-banner.png\" class=\"attachment-full size-full wp-image-15367\" alt=\"Rapid Robotics Case Study\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Rapid-new-banner.png 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Rapid-new-banner-300x37.png 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/Rapid-new-banner-768x95.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7c250 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"cb7c250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips and tricks for hardware CEOs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da161a6 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"da161a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting a hardware company is challenging and demands persistence, market insight, and a strong network. Duro\u2019s Co-founders, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/michaelgcorr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Michael Corr<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/kellan-o-connor-1203203\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kellan O\u2019Connor<\/span><\/a><span style=\"font-weight: 400;\"> faced early sacrifices in a market that overlooked hardware. Their belief in software tools for hardware development eventually attracted investors, turning challenges into opportunities and leading to Duro\u2019s success. Duro raised a total of. $11.5M. in funding over 2 rounds, including our <\/span><a href=\"https:\/\/www.gunder.com\/en\/news-insights\/client-news\/duro-announces-dollar75m-seed-led-by-primary-ventures#:~:text=Gunderson%20Dettmer%20represented%20client%20Duro,financing%20led%20by%20Primary%20Ventures.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">latest funding round,<\/span><\/a><span style=\"font-weight: 400;\"> announced on April 24, 2024, we obtained $7.5 million in seed funding led by <\/span><a href=\"https:\/\/www.primary.vc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Primary Ventures<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef43ab elementor-widget elementor-widget-heading\" data-id=\"7ef43ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be prepared for the long haul<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9b697 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"3a9b697\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting a hardware company is not for the faint of heart and requires resilience and adaptability. Co-founders often operate without a paycheck, bootstrapping and making sacrifices to bring their vision to life. Similarly, you\u2019ll need to be prepared for the ups and downs. Remember to stay committed even when the path forward seems uncertain.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc1d5ae elementor-widget elementor-widget-image\" data-id=\"bc1d5ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/case-study\/gilmour-space\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1745\" height=\"1067\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602.jpg\" class=\"attachment-full size-full wp-image-9649\" alt=\"Duro Co-founders\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602.jpg 1745w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602-300x183.jpg 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602-1024x626.jpg 1024w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602-768x470.jpg 768w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/04\/Michael-Kellan-scaled-e1714491043602-1536x939.jpg 1536w\" sizes=\"(max-width: 1745px) 100vw, 1745px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Duro\u2019s Co-founders, Kellan O\u2019Connor &amp; Michael Corr<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88885c1 elementor-widget elementor-widget-heading\" data-id=\"88885c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Know your market backwards and forwards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4abf8 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"5a4abf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Defining the problem your product is solving is a top priority when searching for potential investors. When Duro\u2019s Co-founders first approached venture capitalists, many didn\u2019t see the potential in hardware, often dismissing it as a small market. However, Michael and Kellan remained glued to their belief that software for hardware was an engineering necessity. They spent years in the market, bootstrapping their business, honing their expertise in their respective fields, and ultimately solidifying their conviction.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Their perseverance paid off as the market eventually recognized the <a href=\"https:\/\/techcrunch.com\/2021\/11\/18\/duro-fundraise\/\" target=\"_blank\" rel=\"noopener\">need for <\/a><\/span><span style=\"font-weight: 400;\"><a href=\"_wp_link_placeholder\">agile<\/a>, software-centric tools in hardware development.<\/span><span style=\"font-weight: 400;\"> When the COVID-19 pandemic disrupted global supply chains and digitization became a top priority, Duro gained traction as it allowed hardware companies to get greater visibility into <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.youtube.com\/watch?v=rEFn48fFJF4\" target=\"_blank\" rel=\"noopener\">lead times and availability<\/a> for <\/span><span style=\"font-weight: 400;\">components<\/span><span style=\"font-weight: 400;\">. By positioning the company at the intersection of these trends, Michael and Kellan were able to capitalize on the shifting market requirements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01263d2 elementor-widget elementor-widget-heading\" data-id=\"01263d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seek the right investors &amp; build a supportive network<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05eacf post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"c05eacf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finding investors who truly understand and are passionate about your market niche will help you get long-term funding. Securing funding in an industry where hardware is often misunderstood or overlooked can be difficult. However, focus on building relationships with those investors who have a genuine interest in hardware and are willing to take risks in this space.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nurturing these relationships, as well as with a small but engaged community of venture capitalists and super angels, can provide the necessary funding and the guidance and connections that are needed to work through the obstacles in the hardware industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c72e5 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"b0c72e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It\u2019s a great time to start a hardware business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6890a1 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"e6890a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The hardware industry is experiencing off-the-charts growth, with IoT expected to generate <a href=\"https:\/\/transformainsights.com\/news\/iot-market-24-billion-usd15-trillion-revenue-2030\" target=\"_blank\" rel=\"noopener\">over<\/a><\/span><span style=\"font-weight: 400;\"><a href=\"_wp_link_placeholder\"> $24.1 billion<\/a> in revenue by 2030<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Robotics, too, is seeing a surge, with the global market projected to reach <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.statista.com\/outlook\/tmo\/robotics\/worldwide#:~:text=Revenue%20in%20the%20Robotics%20market,US%2465.59bn%20by%202028.\" target=\"_blank\" rel=\"noopener\">$65.59 billion<\/a> by 2028<\/span><span style=\"font-weight: 400;\">. And in Q1 of 2024, 100 new VC funds were established, raising a total of <\/span><a href=\"https:\/\/spaceimpulse.com\/2024\/05\/31\/space-vc-fundraising-in-2024\/#:~:text=However%2C%20in%20Q1%202024%2C%20there,tamed%20and%20interest%20rates%20stabilize.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$9.3 billion<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a2ea6 elementor-widget elementor-widget-image\" data-id=\"73a2ea6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"693\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-scaled.jpg\" class=\"attachment-full size-full wp-image-15777\" alt=\"4IR\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-scaled.jpg 2560w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-300x81.jpg 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-1024x277.jpg 1024w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-768x208.jpg 768w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-1536x416.jpg 1536w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/08\/4IR-2048x555.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fourth Industrial Revolution (4IR)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da30e7 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"4da30e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These advancements are not just trends\u2014they are creating concrete opportunities for startups that can deliver innovative, market-ready products. As the Fourth Industrial Revolution (4IR) continues integrating physical and digital technologies, the demand for smart hardware solutions is increasing, making now an ideal time to enter the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab3b28 post-anchored-tag elementor-widget elementor-widget-heading\" data-id=\"eab3b28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s next for the hardware industry?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999ee05 post-text-block elementor-widget elementor-widget-text-editor\" data-id=\"999ee05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Automation and <\/span><a href=\"https:\/\/durolabs.co\/blog\/ai-in-plm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI are making manufacturing <\/span><\/a><span style=\"font-weight: 400;\">more efficient, which creates big opportunities for hardware startups working in these areas. As the Fourth Industrial Revolution moves forward, the growing investment in hardware startups shows that the industry is ready for major changes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Today&#8217;s hardware entrepreneurs who align their products with current IoT, automation, and <a href=\"https:\/\/transformainsights.com\/news\/iot-market-24-billion-usd15-trillion-revenue-2030\" target=\"_blank\" rel=\"noopener\">robotics trends<\/a> are well-positioned to secure the capital needed to scale their businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As hardware continues to drive technological progress, the time to act is now. By drafting a solid business plan, developing a compelling prototype, assembling a strong team, and mastering your market niche, you&#8217;ll be ready to impress investors and increase your chances of securing the funding necessary to turn your vision into reality. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa07870 elementor-widget elementor-widget-image\" data-id=\"fa07870\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/durolabs.co\/request-demo\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"124\" src=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/05\/Case-study-banners.webp\" class=\"attachment-full size-full wp-image-12073\" alt=\"\" srcset=\"https:\/\/durolabs.co\/wp-content\/uploads\/2024\/05\/Case-study-banners.webp 1000w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/05\/Case-study-banners-300x37.webp 300w, https:\/\/durolabs.co\/wp-content\/uploads\/2024\/05\/Case-study-banners-768x95.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hardware startups often need to raise significantly more equity across the same number of funding rounds than software companies. This difference, which can be between 20% and 50% more, proves why it&#8217;s important to secure enough funding before getting too deep into product development. As we enter the Fourth Industrial Revolution\u00a0(4IR), where technologies like IoT, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Raise Money in Hardware","_seopress_titles_desc":"Hardware startups often need to raise more equity than software companies. Learn how to navigate challenges, craft your pitch, and secure investment.","_seopress_robots_index":"","footnotes":""},"categories":[93],"tags":[],"resource-tag":[80],"class_list":["post-15649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","resource-tag-industry-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/15649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/comments?post=15649"}],"version-history":[{"count":172,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/15649\/revisions"}],"predecessor-version":[{"id":17632,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/posts\/15649\/revisions\/17632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media\/15796"}],"wp:attachment":[{"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/media?parent=15649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/categories?post=15649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/tags?post=15649"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/durolabs.co\/wp-json\/wp\/v2\/resource-tag?post=15649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}